We start with scribbles, but it’s never just scribbles.
At Kirukal, we don’t see design as just something you look at. It’s something you feel, connect with, and carry with you.
The word Kirukal means scribbles in Tamil—and that’s where everything starts. Not with perfection, but with raw, honest ideas.
The kind that come from lived experiences, culture, and instinct.

We mix strategy, storytelling, and a whole lot of heart to build brand identities, packaging, and campaigns that feel familiar—but still fresh.
Because the best kind of work? It feels right the moment you see it.