VBJ Pongal – Photography

Objective: Create a captivating social media post for Pongal.

Background: Pongal is a Tamil harvest festival symbolized by the preparation of ‘pongal’ dish, representing prosperity. Gold is traditionally bought during this auspicious time, though not central to the festival itself.

Approach: We saw the brief not just as a task but as an opportunity. By infusing cultural significance and creative vision, we produced a visually compelling photograph that resonated deeply with the audience.

Outcome: The campaign received three prestigious awards:

• Big Bang Award 2021
  for Best Brand and  Communication Photography 
• International Photography  Awards 2021 – Honorable Mention
  for Professional Advertising – Conceptual
  & Professional Advertising – Other

Shot for Ampersand Communications