The packaging for Nana Millet Ice Cream blends South Indian cultural heritage with a modern, international design language. Featuring flat illustrations of South Indian characters and vibrant colors inspired by sarees and temple sculptures, the design celebrates tradition while appealing to global sensibilities. Subtle cues like millet grains and earthen pots highlight the product’s unique identity, creating packaging that is bold, playful, and adaptable across formats. The result? Eye-catching designs that attracted kids to try millets for the first time and intrigued adults to explore the product, boosting sales, enhancing recall value, and elevating the brand’s reputation.