VS Mani – Uthunga Aathunga Campaign

Client: VS Mani & Co

Campaign Theme: “Athunga Uthunga Filter Coffee eppo semma easy” (Same in Telugu)

Objective: To create a captivating South Indian brand campaign that highlights the ease and appeal of enjoying VS Mani filter coffee.

Development: Initially, we crafted an engaging campaign showcasing the essence of South Indian culture and the simplicity of making filter coffee. Midway through, we received exciting news: Anirudh Ravichander was joining as a co-founder of VS Mani. This collaboration added a significant buzz to our campaign.

Execution: We transformed the campaign into an announcement design, celebrating Anirudh’s involvement. Our designs filled departmental store shelves with innovative 3D posters, shelf talkers, and wobblers, ensuring maximum visibility.

Results: The campaign was a huge success, drawing significant attention and boosting sales. The creative execution not only captured eyes but also resonated with the audience, making it a standout success for VS Mani.