Nithya Amirtham – ReBranding
through Nithya Amirtham – Rebranding A neighbourhood food brand with a million customers. And a brand that finally sounds like one. உண்டு பசி தீர்ந்தும், அமுதினும் இனிதே — செய்கையின் நலம்.— புறநானூறு Even after hunger is gone, some foods feel sweeter than nectar — because of the goodness behind them.— Purananooru The Brief Nithya Amirtham has been […]
Sri Krishna Sweets – Packaging Design
through Sri Krishna Sweets – Packaging Design A Legacy Redrawn For over seven decades, Sri Krishna Sweets has stood for devotion, celebration, and the unmistakable taste of ghee. As the range expanded, the packaging began to fragment. And with many “Krishna Sweets” in the market, the key need was clarity: spot the original SKS instantly. […]
Sri Krishna Sweets – Rebranding
through Sri Krishna Sweets – Rebranding A Legacy Redrawn For over seven decades, Sri Krishna Sweets has been more than a brand — it’s been a part of South India’s cultural fabric. A name that stands for devotion, celebration, and the unmistakable taste of ghee. But with time, its visual identity had splintered. Hundreds of packs, […]