Sri Krishna Sweets – Packaging Design
through Sri Krishna Sweets – Packaging Design A Legacy Redrawn For over seven decades, Sri Krishna Sweets has stood for devotion, celebration, and the unmistakable taste of ghee. As the range expanded, the packaging began to fragment. And with many “Krishna Sweets” in the market, the key need was clarity: spot the original SKS instantly. […]
Sri Krishna Sweets – Rebranding
through Sri Krishna Sweets – Rebranding A Legacy Redrawn For over seven decades, Sri Krishna Sweets has been more than a brand — it’s been a part of South India’s cultural fabric. A name that stands for devotion, celebration, and the unmistakable taste of ghee. But with time, its visual identity had splintered. Hundreds of packs, […]
Sokutei – Brand Identity
through Sokutei – Brand Identity Precision. Clarity. Control. Sokutei wasn’t just a brand—it was a mindset. We were tasked with building an identity that reflected a sharp, measured approach to problem-solving. The name itself—Sokutei (meaning “measurement” in Japanese)—became the starting point for a visual language rooted in structure, calm, and focus. The design system used […]
MaThi – Brand Identity
through MaThi – Brand Identity MaThi – Made by Women MaThi stands for Magalir Thittam, a Tamil Nadu government initiative created to empower women through entrepreneurship. But in Tamil, MaThi also means “mind.” That dual meaning shaped the spirit of the brand—where policy meets instinct, and structure meets everyday wisdom. We began with a cultural […]
Nana Millet Ice Cream – Packaging Design
through Nana Millet Ice Cream Packaging Nana’s millet-based ice cream needed packaging that felt traditional yet modern. We brought this to life through South Indian characters—playfully illustrated in a clean, global style. Inspired by saree borders, temple motifs, and everyday symbols like millets and earthen pots, the design balanced familiarity with freshness. Vibrant colours and […]