Nithya Amirtham – Virundhu
through Nithya Amirtham – Virundhu Branding In Tamil, Virundhu (விருந்து) is not just a meal. It is an occasion. A promise that every guest will be fed well, welcomed fully, and sent home happy. When Nithya Amirtham launched their catering vertical, they needed a brand that felt like the celebration itself — not a corporate […]
Sri Krishna Sweets – Rebranding
through Sri Krishna Sweets – Rebranding A Legacy Redrawn For over seven decades, Sri Krishna Sweets has been more than a brand — it’s been a part of South India’s cultural fabric. A name that stands for devotion, celebration, and the unmistakable taste of ghee. But with time, its visual identity had splintered. Hundreds of packs, […]
Sokutei – Brand Identity
through Sokutei – Brand Identity Precision. Clarity. Control. Sokutei wasn’t just a brand—it was a mindset. We were tasked with building an identity that reflected a sharp, measured approach to problem-solving. The name itself—Sokutei (meaning “measurement” in Japanese)—became the starting point for a visual language rooted in structure, calm, and focus. The design system used […]
The One – Brand Identity
through The One – Brand Identity Some brands are built to fit in. The One was built to stand apart. From the outset, the brief was clear: create an identity that felt aspirational but grounded, modern but timeless. Something that didn’t just look premium—but felt personal. We started with the name itself. The One carries weight. It suggests clarity, […]
MaThi – Brand Identity
through MaThi – Brand Identity MaThi – Made by Women MaThi stands for Magalir Thittam, a Tamil Nadu government initiative created to empower women through entrepreneurship. But in Tamil, MaThi also means “mind.” That dual meaning shaped the spirit of the brand—where policy meets instinct, and structure meets everyday wisdom. We began with a cultural […]