Sokutei – Brand Identity
through Sokutei – Brand Identity Precision. Clarity. Control. Sokutei wasn’t just a brand—it was a mindset. We were tasked with building an identity that reflected a sharp, measured approach to problem-solving. The name itself—Sokutei (meaning “measurement” in Japanese)—became the starting point for a visual language rooted in structure, calm, and focus. The design system used […]
The One – Brand Identity
through The One – Brand Identity Some brands are built to fit in. The One was built to stand apart. From the outset, the brief was clear: create an identity that felt aspirational but grounded, modern but timeless. Something that didn’t just look premium—but felt personal. We started with the name itself. The One carries weight. It suggests clarity, […]
Maddys’25 Event Branding
through MADDYS’25 Event Branding MADDYS 2025 — Awesome Ideas vs Artificial Intelligence For Chennai’s biggest ad awards, we needed a theme that felt fresh, relevant, and rooted in the world of ideas. That’s how AI vs AI was born. It played on a trending term—Artificial Intelligence—but really stood for something timeless: Awesome Ideas vs Awesome Ideas. Because in […]
MaThi – Brand Identity
through MaThi – Brand Identity MaThi – Made by Women MaThi stands for Magalir Thittam, a Tamil Nadu government initiative created to empower women through entrepreneurship. But in Tamil, MaThi also means “mind.” That dual meaning shaped the spirit of the brand—where policy meets instinct, and structure meets everyday wisdom. We began with a cultural […]