Thooimai Mission – Makka Nee Makka
through Thooimai Mission – Campaign https://youtu.be/juGrqjWV3bQ The Brief The Solid Waste Management Rules 2026 mandated 4-bin segregation across every household and institution in Tamil Nadu. Thooimai Mission needed more than a campaign. They needed behaviour change at scale. The Problem Most people already knew mixing waste was wrong. But knowing had not translated into doing. […]
Nithya Amirtham – ReBranding
through Nithya Amirtham – Rebranding A neighbourhood food brand with a million customers. And a brand that finally sounds like one. உண்டு பசி தீர்ந்தும், அமுதினும் இனிதே — செய்கையின் நலம்.— புறநானூறு Even after hunger is gone, some foods feel sweeter than nectar — because of the goodness behind them.— Purananooru The Brief Nithya Amirtham has been […]
Nithya Amirtham – Virundhu
through Nithya Amirtham – Virundhu Branding In Tamil, Virundhu (விருந்து) is not just a meal. It is an occasion. A promise that every guest will be fed well, welcomed fully, and sent home happy. When Nithya Amirtham launched their catering vertical, they needed a brand that felt like the celebration itself — not a corporate […]
Akku – Three Dots, Three Bins.
through ஃ (Akku) Three Dots – Campaign When the Brief Said “Teach Tamil Nadu to Segregate Waste,” We Looked at a 2,000-Year-Old LetterTamil Nadu generates thousands of tonnes of waste every day. Wet waste, dry waste, hazardous waste — all going into one pile, one bin, one problem. The Thooimai Mission had a clear ask: […]
Plastic Free Rameswaram
through Plastic Free Rameswaram – Campaign Featured on: World Brand Design Society | Ads Of The World Making plastic visible before it becomes waste.Campaign Design | Thooimai Mission, Govt. of Tamil Nadu Campaign Strategy · Art Direction · Copywriting · Outdoor Media Rameswaram draws millions of visitors each year — pilgrims, tourists, travellers. Most of […]
Clean Green Rameswaram
through Clean Green Rameswaram – Campaign THOOIMAI PASUMAI RAMESWARAMCampaign Design | Thooimai Mission, Govt. of Tamil Nadu A 6-day green restoration drive across one of India’s most sacred pilgrimage towns — rallying fishing communities, NGOs, and institutions to act. Rameswaram is deeply spiritual. The campaign had to honour that cultural weight while pushing an urgent […]
Sri Krishna Sweets – Packaging Design
through Sri Krishna Sweets – Packaging Design A Legacy Redrawn For over seven decades, Sri Krishna Sweets has stood for devotion, celebration, and the unmistakable taste of ghee. As the range expanded, the packaging began to fragment. And with many “Krishna Sweets” in the market, the key need was clarity: spot the original SKS instantly. […]
Sukkubai Biriyani – The Wall Poster Campaign
through Wall Poster Campaign – Sukkubai Sukkubai Biriyani, a beloved traditional brand in Chennai, faced a significant challenge with low walk-in rates at some of their branches, despite strong online sales through digital performance marketing. The objective was to boost physical footfall in the restaurants, particularly on Christmas Day and New Year’s Day, leveraging a […]
Sri Krishna Sweets – Rebranding
through Sri Krishna Sweets – Rebranding A Legacy Redrawn For over seven decades, Sri Krishna Sweets has been more than a brand — it’s been a part of South India’s cultural fabric. A name that stands for devotion, celebration, and the unmistakable taste of ghee. But with time, its visual identity had splintered. Hundreds of packs, […]
SKS – Pandigai Petti
through SKS Pandigai Petti-Packaging Design Sri Krishna Sweets wanted to create something truly special for Deepavali — not just another festive pack, but a piece of nostalgia you’d want to keep. While most brands went with glossy sweet photos or random festive motifs, we wanted to design something that felt real — something that carried […]