Thooimai Mission – Makka Nee Makka
through Thooimai Mission – Campaign https://youtu.be/juGrqjWV3bQ The Brief The Solid Waste Management Rules 2026 mandated 4-bin segregation across every household and institution in Tamil Nadu. Thooimai Mission needed more than a campaign. They needed behaviour change at scale. The Problem Most people already knew mixing waste was wrong. But knowing had not translated into doing. […]
Akku – Three Dots, Three Bins.
through ஃ (Akku) Three Dots – Campaign When the Brief Said “Teach Tamil Nadu to Segregate Waste,” We Looked at a 2,000-Year-Old LetterTamil Nadu generates thousands of tonnes of waste every day. Wet waste, dry waste, hazardous waste — all going into one pile, one bin, one problem. The Thooimai Mission had a clear ask: […]
Plastic Free Rameswaram
through Plastic Free Rameswaram – Campaign Featured on: World Brand Design Society | Ads Of The World Making plastic visible before it becomes waste.Campaign Design | Thooimai Mission, Govt. of Tamil Nadu Campaign Strategy · Art Direction · Copywriting · Outdoor Media Rameswaram draws millions of visitors each year — pilgrims, tourists, travellers. Most of […]
Clean Green Rameswaram
through Clean Green Rameswaram – Campaign THOOIMAI PASUMAI RAMESWARAMCampaign Design | Thooimai Mission, Govt. of Tamil Nadu A 6-day green restoration drive across one of India’s most sacred pilgrimage towns — rallying fishing communities, NGOs, and institutions to act. Rameswaram is deeply spiritual. The campaign had to honour that cultural weight while pushing an urgent […]
Sukkubai Biriyani – The Wall Poster Campaign
through Wall Poster Campaign – Sukkubai Sukkubai Biriyani, a beloved traditional brand in Chennai, faced a significant challenge with low walk-in rates at some of their branches, despite strong online sales through digital performance marketing. The objective was to boost physical footfall in the restaurants, particularly on Christmas Day and New Year’s Day, leveraging a […]
Royal Enfield – Campaign
through Royal Enfield – Campaign Handel Vecha Kaalai Royal Enfield came to us with a brief that wasn’t a brief. Just a line: “Handle vecha kaalai.” A phrase loaded with local swagger, pride, and presence. We built the entire campaign around that energy—gritty, raw, and real. From visual texture to tonality, the work was rooted […]