Handel Vecha Kaalai

Royal Enfield came to us with a brief that wasn’t a brief. Just a line: “Handle vecha kaalai.” A phrase loaded with local swagger, pride, and presence.

We built the entire campaign around that energy—gritty, raw, and real. From visual texture to tonality, the work was rooted in street language, thump, and attitude. Not polished. Just powerful.

The campaign won Best Unpublished Print and Best Unpublished TV at MADDYS 2025—proof that even an unlaunched idea can roar when it’s got the right engine behind it.