We built the visual identity around the Eye from the MADDYS and Ad Club logos—reimagined as the Eye of Awesome Ideas. Inspired by the Tamil phrase “Suthi podu kannu paatudum” (when something’s good, every eye turns), we created a system that celebrated sharp thinking across every touchpoint.
From teasers to T-shirts, every line carried confidence, wit, and bite. The response? Loud, proud, and industry-wide
MADDYS 2025 wasn’t just a campaign—it was a creative statement.
And we were proud to lead it.
