Kudumbasthan needed more than a lyrical video—it needed to feel like a launch. With Manikandan in the lead, we approached the project with the clarity and craft of an ad campaign.

From visual treatment to lyrical flow, every element was designed to draw attention and build momentum. We packaged the release to be instantly engaging—something that would excite audiences and feel like a moment.

The response was powerful. Proof that when story, strategy, and intent come together—even a song drop can feel like a statement.