Sukkubai – Wall Poster Campaign
Sukkubai – Wall Poster Campaign Problem/Brief:Sukkubai Biriyani, a beloved traditional brand in Chennai, faced a significant challenge with low walk-in rates at some of their branches, despite strong online sales through digital performance marketing. The objective was to boost physical footfall in the restaurants, particularly on Christmas Day and New Year’s Day, leveraging a cost-effective […]
VBJ Pongal – Photography
VBJ Pongal – Photography Objective: Create a captivating social media post for Pongal. Background: Pongal is a Tamil harvest festival symbolized by the preparation of ‘pongal’ dish, representing prosperity. Gold is traditionally bought during this auspicious time, though not central to the festival itself. Approach: We saw the brief not just as a task but […]