For over seven decades, Sri Krishna Sweets has stood for devotion, celebration, and the unmistakable taste of ghee.
As the range expanded, the packaging began to fragment. And with many “Krishna Sweets” in the market, the key need was clarity: spot the original SKS instantly.
We built a packaging system that protects legacy, sharpens shelf presence, and scales across Kaaras, Sweets, and Gifting.
Inspired by Pattachitra, reinterpreted into a modern pack language — rooted, clean, and contemporary.
We drew from Pattachitra, known for devotion-filled storytelling, and reinterpreted it into a modern packaging language — rooted, yet clean and contemporary.
1) The Window Frame
A signature arched window for sweet packs — inspired by heritage architecture, built for recognition, and used as a neat product-view window where needed.
2) Characters that Interact
Pattachitra-inspired sevakas engage with the product — holding, serving, presenting — making the packs feel warm, alive, and distinctly SKS.
3) Premium Craft & Finish
Controlled metallic-foil detailing across select borders, titles, and accents — designed to catch light like real metal.
A packaging family with stronger recall, shelf interaction, and clearer ownership. In a cluttered market, it helps people instantly recognise the original Sri Krishna Sweets.
One recognisable SKS world — timeless, scalable, proudly OG.
